Apparently, he didn't know what he was doing. If Peter Pain twists you up with "stiff neck" Reply Parent Thread Link. Campaign Summary BENGAY used mobile fitness technology to connect with active Millennials by rewarding them for physical achievements, thus creating awareness and brand affinity among younger consumers. As its core consumer base aged, the brand needed to attract a younger audience to ensure it stayed relevant.
If Peter Pain hummels with mean muscle ache
BENGAY: Championing Movement in the Moment
The terms "Ben Gay" and "Peter Pain" together remind me of a dirty joke involving confusing this product with a tube of Astroglide. Rubbed on the temples is how my Sissy uses it. In just two months, the campaign delivered more than 1. I worked with a guy named Peter Payne. Down with Ben-gay Pain is here to stay. Championing Movement in the Moment.
Current results range from to How a bad back almost beat Ben Hogan! It was either a blonde joke, a gay joke, or maybe even a gay blond joke. Year range begin — Year range end Current results range from to View distribution. The results solidified BENGAY as a brand that can speak to the mobile-savvy audience, giving the brand more room to innovate and utilize technology in the future. Log in No account? But, with media budgets decreasing, the brand needed to find an innovative way to attract a younger audience while driving business at a more cost-effective scale.